Zeus Fencing, A Gift from the Gods

With the summer of 2026 soon approaching, we’re all rightfully itching to be outside. For me it’ll have to be Kelvingrove, but I know for many others it’ll be in their garden. Family over, maybe the barbecue’s on, and it’s UV 8 at its peak so you’re getting a tan whilst you can.

As an entrepreneur and marketer, I bear the curse of not being able to shut off, so I’d instantly considered how a campaign for my parents fencing company would look. So, I called them up, to discuss how they wanted to convey their brand and who their primary demographic is so I could get to work on an advertising campaign. They emphasised the importance of family values, closeness and longevity within their brand and informed me that their primary demographic was mid-old age home owners. So I got to work.

With these factors in mind, I created a flyer campaign for Zeus Fencing for two reasons. 1. It reduces the chance of a negative perceived reception as the communication is received in a manner in which Zeus Fencing’s most likely potential customers are familiar and comfortable with. 2. As Neil, the owner of Zeus Fencing, is often driving from destination to destination, it would be easy for him to handpick who sees this advert by distributing the flyers during his work day.

I chose to target micro-themes with the flyers, to offer Neil to choose how he wanted to present his business in the moment. However, the ad has a simple overarching theme, a special moment brought to you by Zeus Fencing —classic. Rounded off by essential information down below. Sometimes the most effective marketing campaigns are the least assuming.

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