Established, June 2025.

By now, you’ve probably noticed the simplicity of this website; with One Route, everything feels simple.

Based in Glasgow, Scotland; One Route is a marketing agency specialising in creative marketing solutions. One Route thrives within the unorthodox and leverages the unexpected. The nature of One Route’s marketing approach derives from the experiences of founder and manager Ryan Muir, serial entrepreneur and Bachelor of Business, who, since 2020, has been successfully utilising unconventional marketing means to promote his entrepreneurial ventures. Lacking the capital to promote his first business, Ryan Muir Vintage, through traditional channels, Ryan knew he had to approach brand awareness in an unconventional manner. After recognising industry competitors handing over significant sums to dedicated fashion pages, he created his own, ‘One Route Fashion’, the eventual inspiration for One Route, over time scaling the ‘marketing tool’ past Ryan Muir Vintage.

A few years of steady unconventional go by until in 2024, when Ryan created the ‘Drunken Love (of the Game)’ campaign for his business, Third Choice Kit, which became his most successful campaign to-date and fostered a change in his attitude towards entrepreneurship—grassroots marketing may have been his passion all along. Later, in 2025, armed with an education on the technical ins-and-outs of business and marketing, Ryan felt it was time to start a new venture, a collation of all that had came before, One Route.

With the adoption of Ryan’s unconventional marketing approach in combination with his newly accomplished university education, One Route represents the next evolution of Ryan’s marketing strategy, utilising a unique combination of data, emotion, and the everyday, to create marketing materials that are consistently successful because viewers are already familiar with them, One Route simply makes them yours.

From an offline advertising campaign for a gym, to social media content for a pub, One Route works frequently with Glasgow’s small and local business’, with one goal: nurturing community amongst strangers. Good marketing wins the fight for attention, great marketing connects us together. Sometimes you have to take an unconventional path to connection, and that’s what One Route is here for.

Remember, there’s only One Route—forward.