Summertime and the livings easy… with a fence. As the weather picks up, so does the demand for fencing. Therefore, Zeus Fencing needed an ad campaign to remind home owners of who to get their fencing from.

Zeus Fencing has been building quality fences for almost 2 decades now! But most fencers in the North East of England can also build you a quality fence. So… what to do? Well, we decided not to promote the fences at all. We decided to promote the possibilities that come with having a fence.

We made flyers for different garden occasions: parties, tanning, football etc. We chose flyers to handpick which houses the ads were delivered to and when which allowed for the manipulation of circumstance in our favour. We aimed to encapsulate the emotions of different garden activities, all allowed by the privacy and safety of fencing. The flyers seal the deal with a call to action.

So, when people find themselves yearning for a family day-in-the-sun, they’ll remember the impact of a fence, and they’ll think of Zeus Fencing.